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Blogs have become more and more important over the last couple of years and many businesses realise that blogging is a cheap and easy way to interact with their customers or target audience. So, it looks like all you have to do is create your own blog and off you go….simple and straight forward. Well... no, actually it isn’t quite that easy, setting it up is fairly easy, but it’s the content that is King! To get the blog and its content right is surprisingly difficult. So here are three top tips on how you can create a winning business blog:
1.Not just a business: A blog gives your business a human face. Blogging is your chance to create a real relationship with your target audience and show them that you are not just a business, but more important show them the people behind the business. Use this informal way of communication to show your personal touch and give people an insight on what is going on inside the business. This will increase your credibility and your customers will have more trust in you.
2. Interesting and regular news: This is the really hard bit. Blogging on a regular basis about topics relevant to your target audience won’t be as easy as you think. You might have a lot to say on some days when you have special news to announce or something important is going on in your industry, but many other days you will have to think quite hard. This is where a little bit of planning can help you. Try to get a group of people together that blogs on a regular basis, so it’s less effort and pressure for the one person, plus you’ll get many different ideas and perspectives into it (eg get one person from each department). Another good tip is to set up a couple of topics which are always relevant to your target audience and on which you can comment on when you struggle to find a hot topic.
3. Create traffic: Use your blog to create traffic to your website. With interesting and market specific news on your blog you can attract new people and link them directly to your sales website through links and special offers. You can even go so far and talk about real exciting products on your blog, but be careful otherwise you blog will end up as another product page from your website and nobody will get excited about it anymore.
These are some initial tips. So now it’s up to you to get blogging and after some time you will find your own style and really enjoy it. It might be a business blog, but after all it should still be fun!