It's how you respond to a crisis that matters, and although Jim committed the worst spoonersim possible with poor Heremy Junt's name does the person responsible for the BBC "Today" programme's twitter account need a little crisis PR management refresher?
If you have a PR crisis:
* Don't panic
* Don't be flippant
* Don't deny a mistake
Was the BBC R4 tweet which came a few minutes after the incident, and a few minutes before Naughty Jim's on air apology, an inspired/humourous flash of genius or did it break cardinal crisis management rules?
here's the tweet:
r4today BBC Radio 4 Today Yes, your ears deceived you. Move along now, nothing to see here...
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